Effective Date: 17/07/2025
Last Updated: 17/07/2025
Welcome to The MUV (“Company”, “we”, “our”, “us”). This Privacy Policy outlines the information collection, use, storage, sharing, and protection practices that apply when you interact with our website located at https://themuv.co (the “Site”), mobile application (the “App”), and all associated services, features, and tools (collectively, the “Platform”).
We value your privacy and are committed to protecting your personal information. By accessing or using our Platform, you acknowledge and agree to the practices described in this Privacy Policy.
Information We Collect
We collect several types of information from and about users of our Platform:
Personal Information
Personal information refers to data that can identify an individual, including:
- Full name (first and last)
- Email address
- Phone number
- Mailing address and ZIP/postal code
- Date of birth
- Gender identity (if voluntarily provided)
- Profile photos and media uploads
- Payment and billing information (processed securely via third-party payment gateways)
- Identification documents for verification (if required for entertainers or venue partners)
- Business registration details (for venue or business owners)
Non-Personal Information
Non-personal information is collected automatically and may include:
- Browser type, version, and language
- Operating system and platform
- IP address and general geolocation
- Referring URLs
- Time and date of access
- Clickstream data and user interaction analytics
- Device type, model, and unique device identifiers (e.g., MAC address, UDID)
User-Generated Content
- Event listings and descriptions
- Reviews, comments, and feedback
- Photos, videos, and promotional materials
- Messages and communications sent through the platform’s internal messaging system
Location Information
If you opt in to location services, we may collect:
- Precise geolocation data via GPS, Wi-Fi, or cellular signals
- Nearby places and location history for recommending relevant events or entertainers
Social Media Integration
If you link or sign in through a social media account (e.g., Facebook, Google), we may collect:
- Your public profile information
- Friends or connections list (only if you authorize access)
- Any content shared via social media on our Platform
How We Collect Information
We use multiple methods to collect information:
Information You Provide Directly
- During registration or profile setup
- When creating, promoting, or managing events
- When contacting customer support or submitting inquiries
- When submitting reviews or uploading content
Automated Technologies
We collect certain information automatically through:
- Cookies and browser storage
- Tracking pixels and web beacons
- Server logs and analytics tools
Information from Third Parties
- Payment processors (e.g., Stripe, PayPal) may share transaction details
- Marketing and analytics platforms may share demographic and engagement metrics
- Social media platforms, if linked
How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery
- To provide and manage your user account
- To process payments and manage billing
- To allow event creation, ticketing, booking, and content sharing
Personalization
- To tailor recommendations and event suggestions based on your interests and behavior
- To display relevant entertainers or venues in your area
Communication
- To send administrative emails (e.g., confirmation messages, account updates)
- To deliver marketing or promotional materials (subject to your preferences)
- To respond to support requests or inquiries
Security and Integrity
- To verify identities and prevent fraud
- To detect and prevent malicious activity
- To enforce our Terms of Service
Legal and Compliance
- To comply with applicable laws and regulatory obligations
- To cooperate with law enforcement or judicial processes
Sharing and Disclosure of Information
We do not sell your personal data. We may share your information under the following conditions:
With Other Users
- Your public profile, including name, images, and reviews, may be visible to others
- Entertainers’ and venues’ content will be publicly viewable
With Service Providers
- Hosting and cloud providers (e.g., AWS)
- Payment processors for transaction handling
- Customer service providers
- Email campaign platforms (e.g., Mailchimp)
With Business Partners
- When co-hosting events or collaborating with entertainers and venues
- With your consent for promotional campaigns or joint offerings
For Legal Compliance
- When responding to legal requests
- To enforce or protect legal rights, contracts, or policies
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
- Session cookies to maintain your login state
- Analytical cookies to measure site usage
- Functional cookies to store preferences
- Advertising cookies to deliver relevant ads
You can control or disable cookies via your browser settings. Please note that disabling cookies may affect platform functionality.
Payment Information
All payment transactions are handled through secure third-party gateways. We do not store your full payment card details on our servers. Information provided to third parties is governed by their respective privacy policies.
We only retain limited billing information for record-keeping and customer support purposes.
Data Retention
We retain your data for as long as necessary:
- To maintain your account and services
- To comply with legal and financial obligations
- For analytics, auditing, and dispute resolution purposes
Inactive accounts may be archived or deleted after a specified period, in accordance with our internal data retention policies.
Data Security
We implement a variety of safeguards to protect your data:
- SSL encryption for all data transmission
- Encrypted passwords and stored data
- Role-based access controls for internal data access
- Routine security audits and vulnerability testing
However, no system can guarantee complete security. We encourage users to use strong passwords and be cautious with their data.
Your Rights and Choices
You have the following rights over your personal data:
Access and Correction
You may view and update your profile and account settings at any time.
Deletion and Deactivation
You may request deletion of your account and associated data by contacting support.
Data Portability
You may request a machine-readable copy of your personal data.
Opt-Out of Marketing
You can opt-out of marketing communications through your email preferences or unsubscribe link.
Cookies
Manage cookie preferences via browser settings or platform interface.
Children’s Privacy
Our platform is not intended for children under the age of 13. We do not knowingly collect information from minors. If you believe we have collected data from a child, please contact us for deletion.
International Transfers
If you are located outside the United States, please note that your data may be transferred to, stored in, and processed in the United States or other jurisdictions with different data protection laws.
By using our services, you consent to such transfers and processing in accordance with this policy.
Third-Party Services and Links
Our Platform may contain links to external websites and services. We are not responsible for the content or privacy practices of such third parties. We recommend reviewing their privacy policies before providing personal data.
Changes to This Privacy Policy
We reserve the right to update or modify this policy at any time. Changes will be posted on this page with a revised “Effective Date.” We encourage you to review the policy periodically.
Your continued use of the Platform after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
The MUV Team
Phone: 973 397 69511
Email: [email protected]
Thank you for trusting The MUV with your personal information. We are committed to protecting your privacy and ensuring your experience with us is safe, secure, and enjoyable.
